Post Traumatic Stress Disorder And Positive Psychology Essay

Post-Traumatic Stress Disorder and Positive Psychology LaQuita Smith-Garcia Clinical Psychopharmacology Spring 2015 Post-Traumatic Stress Disorder and Positive Psychology The topic I chose to write about is Post traumatic stress disorder (PTSD) and the Evidence Based Practice (EBP) of positive psychology. PTSD is a disorder that is usually diagnosed in children over the age of six to adulthood according to the American Psychiatric Association (2013), fifth edition of Diagnostic and Statistical Manual of Mental Disorders (DSM-5). Certain criteria have to be met in order for a patient to be diagnosed with PTSD due to its close relation to other psychiatric disorders. The history of the patient’s exposure to traumatic events has to be taken into consideration as well as the patients symptoms such as avoidance, mood changes, arousal/hypervigilance, and intrusive thoughts after the traumatic event. The length of time that the symptoms has been occurring has to be assessed as well as how well the patient is functioning day to day. The last part of diagnosis is assessing whether the patients sympt oms are due to other medical/mental disorders or possible substance abuse. Once these things have been ruled out, a proper diagnosis of PTSD may be established so the proper treatment plan can be incorporated for the patient to get adequate care. The stigma attached to seeking help for PTSD was once one of the biggest reasons for a soldier to sit inShow MoreRelatedPost-Traumatic Stress Disorder, Or As Many Know By The1669 Words   |  7 PagesPost-Traumatic Stress Disorder, or as many know by the abbreviation PTSD, is a complex mental issue that affects several every day. People that know of post-traumatic stress disorder tend to connect it to military personnel. 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Most veterans who deployed have seen or experienced traumatic stressful events which can eventually develop to PTSD. They might not recognize the symptoms of the PTSD. They might not know how to react to the situation and how it can affect them in the long run. Since some of them may not know the symptoms of PTSD; therefore, they might not even know that they have PTSD. On the otherRead MoreSymptoms And Treatment Of Posttraumatic Stress Disorder ( Ptsd )1570 Words   |  7 PagesAn estimated 5. 2 million adults will suffer from Posttraumatic Stress Disorder (PTSD) every year. Every PTSD victim encounters different experiences and symptoms that coincide with their trauma. Many forms of treatment and coping mechanisms have been attempted in the past decade to produce relief. There have been a few successful forms or treatment and there have also been treatment routes that have been detrimental to the success and overcoming of victims’ symptoms. Eye Movement DesensitizationRead MoreEssay on Trauma and Positive Psychology1943 Words   |  8 Pages To understand positive psychology and trauma, one must first understand what each term means. First, positive psychology is the study and focus on the best in human behavior. It is a fairly new perspective being observed and used by psychologists from all over the world. The goal of positive psychology is to study and promote conditions that can help people to achieve happy, healthy, and productive lifestyles. It is derived f rom research and theories from many areas of psychology and tying themRead MoreResearch Based Interventions Paper1727 Words   |  7 Pagesï » ¿ Research- Based Intervention on Post- Traumatic Stress Disorder Erica Mariscal Vigil PSYCH 650 Dr. Harry Beaman 05/25/15 Research- Based Intervention on Post- Traumatic Stress Disorder According to Butcher, Mineka, and Hooley (2013), Post-Traumatic Stress Disorder (PTSD), is a â€Å"disorder that occurs following an extreme traumatic event, in which a person re-experiences the event, avoids reminders of the trauma, and exhibits persistent increased arousal†. An example may be, a person who

The Pueblo Revolt of 1680 Free Essays

Running head: PUEBLO REVOLT The Pueblo Revolt of 1680 Kelley Christy Grand Canyon University HIS 103 May 17, 2009 The Pueblo Revolt of 1680 The English and Spanish strategies at colonization in the late 1600’s were very different, resulting in very different outcomes. The English methods of displacement and extermination of the native populations led to wholesale destruction of the cultures targeted. On the other hand, the Spanish attempted to peacefully associate with the local populations. We will write a custom essay sample on The Pueblo Revolt of 1680 or any similar topic only for you Order Now This lead to the creation of a hybrid culture of Spanish and Indian peoples. The birth of this new culture demonstrated the success the Spaniards had in the waning days of the century (Otermin, 2007). The Spaniards used the idea of converting the native populations to Christianity and forcing their values to match their own (Otermin, 2007). Eighty years after the establishment of the first colony in the Rio Grande Valley by Juan de Onate in 1598, Spanish missionaries had built thirty missions as well as thirty religious stations. The Pueblo tribes and the Spanish colonists coexisted but not without conflict. Thousands of Pueblos were converted to Christianity. The converts adopted the rituals of the Christians, such as the Christian form of marriage and baptism. They also practiced the Christian burial rituals. However, these converts also observed their native religious rituals. This straddling of both religions angered the Franciscan missionaries. This anger drove the Franciscans to destroy religious objects and shrines of the natives, and punish Indian ceremonial leaders (Otermin, 2007). In addition, the Spanish forced the natives to provide slave labor to build churches, as well as work in mines and farms for the encomenderos. These encomenderos were Spanish colonists whose role was to protect the local natives from hostile Indian tribes. Late in the seventeenth century, diseases imported by the Spaniards such as smallpox and measles, began to decimate the Indian population. Natural disasters such as crop failures and major droughts added to the misery of the natives. Attacks by the hostile Navajo and Apache tribes aggravated the strained relationship between the Spanish colonists and the Pueblos (Otermin, 2007). In 1670, a missionary claimed he was bewitched by a Pueblo community. Several Indians were executed and several more were beaten for this offense. From this, the seeds of revolt were planted. Ten years later, Pope, one of the beaten natives rose to lead a massive revolt. Pope’s united forces sought to drive all traces of Spanish influence from their lands. The Pueblo Revolt of 1680 was successful in ridding the Pueblos of the Spaniards for a decade. Pope’s efforts united the Pueblos against an oppressive Spaniard regime and gained their people a few more years of independence. Reference Otermin, D. A. Mexican American Voices: Resistance and accommodation in New Mexico. (2007). Digital History. Retrieved May 14, 2009, from: www. digitalhistory. uh. edu/mexican_voices/voices_display. cfm? id=24 How to cite The Pueblo Revolt of 1680, Papers

Journal of Managerial Psychology

Question: How is the idea of organizational culture related to the idea of organizational climate? Answer: Idea of organization culture is directly linked with organization climate. Healthy work environment enables employees in working together for attainment of shared goals as well as objectives (Zukauskas Vveinhardt, 2015). Organization should have shared vision, incorporates sense of diversity at workplace so that employees feel free in taking challenges, and has diverse workforce at the same time. Proper organization culture involves internal transparent communication whereby employees can express their opinion and grievances regarding business organization. Diverse workforce easily built consideration and mutual trust while working together at workplace (Schaufeli, 2016). Reference List Schaufeli, W. B. (2016). Heavy work investment, personality and organizational climate. Journal of Managerial Psychology, 31(6). Zukauskas, P., Vveinhardt, J. (2015). The model of managerial intervention decisions of mobbing as discrimination in employees relations in seeking to improve organization climate. Engineering Economics, 21(3).

Mesolithic era Essay Example

Mesolithic era Paper It is thought too that the women, while the males were out hunting the animals- collected berries and other wild shrubs to cook with the meal as part of their diet. Thus, Mesolithic eating habits would not have had a significant impact on the landscape of Ireland. In contrast, Neolithic people are known as the first farmers in Ireland. It is wrong to think that Mesolithic people discovered farming and then became Neolithic people; rather Neolithic ways of life began to spread to Ireland from settlers across the sea and brought this new way of life with them. Neolithic folk were involved in cultivating the land they lived on and grew crops and vegetation as a food source, they still hunted and gathered in berries and nuts but now their diet was supplemented on a regular basis by the produce of their crops, and by the domesticated animals they kept such as pigs, sheep, cattle and hunting dogs. Evidence from Cashelkeelty, County Kerry, suggests that this happened between 3900BC and 3000BC http://www. wesleyjohnston. com/users/ireland/past/pre_ norman_history/neolithic_age. html. Findings around Neolithic sites, which have been excavated, have provided evidence of a new technology as described by J. P. Mallory T. E. McNeill; they go on to say There was also a new technology that has been especially developed for this new agricultural economy. The first farmer colonists introduced their own variety of polished stone axes for clearing away forests, flint tools for harvesting their crops, grinding stones for processing the cereal, and pots made from clay to assist in cooking and serve as containers. We will write a custom essay sample on Mesolithic era specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mesolithic era specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mesolithic era specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Even the tools used for hunting changes as these early farmers brought their own type of flint arrowheads and javelins, and now that there was easy access to animals whose hides were particularly useful to man, we begin to find abundant evidence for flint scrapers. (1991. P. 30. ) Such dramatic changes to diet brought would have brought about significant changes to the physical landscape of Ireland; people were now starting to cut away areas of woodland so they could cultivate the land for farming and building their settlements. The effects of this are evident today, with the creation of blanket bogland throughout Ireland and particularly around areas where Neolithic artefacts are discovered. Ireland has 12,000 kmi of bogland, consisting of two distinct types, blanket bogs and raised bogs. Blanket bogs are the more widespread of the two types. They are essentially a product of human activity aided by the moist Irish climate. Blanket bogs formed on sites where Neolithic farmers cleared trees for farming. As the land so cleared fell into disuse, the soil began to leach and become more acidic, producing a suitable environment for the growth of heather and rushes. The debris from these plants accumulated and a layer of peat formed. http://en. wikipedia. org/wiki/Geography_of_Ireland#Bogs. The continuous falling debris has caused these bogs to grow and an example of the height to which they have grown is all too evident in the Ceide Fields, located in North County Mayo. Thus, most of Irelands upland peat bogs (although not the lower ones are actually features inadvertently created by Neolithic farmers). In relation to housing Mesolithic people did not build permanent settlements, this was due to their way of life, being from a hunter-gatherer culture, these individuals tended to be nomadic, moving from season to season, going where the food was. During the summer and early autumn months it is thought that these people settled beside coastal areas- were it was cooler and throughout the winter and spring they settled more inland, taking refuge and protection from the weather amongst the dense woodland. There is no absolute evidence for these assumptions however; tools from the Mesolithic era have been located around or close to coastal areas. The Curran (Near to present day Larne, County Antrim) is a raised beach where archaeologists have found thousands of flint tools, and in County Offaly, archaeologists uncovered evidence of a Mesolithic settlement at Lough Boora. Neolithic peoples contributed to the changing of the landscape through the settlement dividing which are evident in the Ceide Fields of northern County Mayo. The Ceide Fields are a series of stone field boundaries discovered preserved under peat on the edge of a cliff in Mayo. At the time, they were made; the climate would have allowed them to grow crops there, although today it is a bog. It would be on this land, beside that which they cultivated that their dwellings would be built. Neolithic settlers built more structured and permanent buildings for settlement than the Mesolithic. A Neolithic house was rectangular and made either from tree trunks sunk vertically into the ground or from woven branches covered with mud. A large beam leaning against the ridge of the roof supported the gables at each end. The roof itself was made from timber beams with reed thatch covering it. A small hole in the roof allowed smoke to escape because, unlike the Mesolithic Irish, the Neolithic farmers lit their fires and cooked indoors. We know what these houses looked like because, although most of the wood itself has gone, the post-holes have survived and engineers can thus determine the houses structure. http://www. wesleyjohnston. com/users/ireland/past/pre_norman_ history/neolithic_age. html.

Electronic Voting Machine Essay Example

Electronic Voting Machine Essay Example Electronic Voting Machine Essay Electronic Voting Machine Essay International Journal of Information and Electronics Engineering, Vol. 3, No. 2, March 2013 A Preview on Microcontroller Based Electronic Voting Machine Diponkar Paul and Sobuj Kumar Ray, Member, IACSIT Abstract- Voting is most pivotal process of democratic society through which people determine it’s government. Governments around the world are increasingly considering the replacement of traditional paper-based voting schemes with electronic voting systems. Elections of Bangladesh are conducted most exclusively using electronic voting machines developed over the past three years. In this paper we describe the design, construction and operation of a digital voting machine using a microcontroller profoundly. Again we also portray counting system of votes, market survey and cost analysis. Index Terms- Voting system, atmega16l microcontroller, voting analysis, security of EVM. I. INTRODUCTION Voting is a crucial device to reveal the opinion of a group on an issue that is under consideration. Based on the promise of greater e? iency, better scalability, faster speed, lower cost, and more convenience, voting is currently shifting from manual paper-based processing to automate electronic-based processing. The term â€Å"electronic voting† characteristically depicts to the use of some electronic means in voting and ensure the security, reliability, guarantee and transferency[1],[2]. Now a day the wide range of application of voting inclu de its use in reality student body elections, shareholder meetings, and the passing of legislation in parliament. Perhaps the most important, in? ential, publicised, and widespread use of voting is its use in national elections. Compared to its traditional paper-based counterpart, electronic voting is considered to have many greater potential bene? ts. These bene? ts include better accuracy by eliminating the negative factor of human error, better coverage for remote locations, increased speed for tally computation, lower operational cost through automated means, and the convenience of voting from any location Whether or not electronic voting is a necessary replacement for the traditional paper-based method, it is irrefutable that the conduct of voting as been shifting to the use of electronic medium. To date, electronic databases are used to record voter information, computers are used to count the votes and produce voting results, mobile devices are used for voting in interactive television shows, and electronic voting machines have been used in some national elections. Generally, the term â€Å"electronic voting† refers to the de? nition, collection, and dissemination of people’s opinions with the help of some machinery that is more or less computer supported. Despite Manuscript received August 15, 2012; revised October 12, 2012. The authors are with the Department Electrical and Electronic Engineering, World University of Bangladesh, Dhaka, Bangladesh (e-mail: [emailprotected] com, [emailprotected] edu. sg) the transition from traditional paper-based systems to electronic medium, the purpose and requirements for voting remain. Voting is a decision making mechanism in a consensus-based society and security is indeed an essential part of voting. The critical role in determining the outcome of an election, electronic voting systems should be designed and developed with the greatest care. However, a number of recent studies have shown that most of the electronic voting systems being used today are fatally defective [3], [4], [5] and that their quality does not match the importance of the task that they are supposed to carry out. Flaws in current voting systems, which were discovered through testing and other analysis techniques, have stimulated a number of research efforts to mitigate the problems in deployed voting systems. These efforts focused on ameliorating security primitives, such as the storage of votes [6], [7] and auditing [8], and on formally assessing and making procedures more effective [9], [10]. Finally, the standards that set the functional and performance requirements against which the systems are developed, tested, and operated have often been found to be inadequate [11], [12], [13]. Among the reasons for concern, critics include vague and incomplete security guidelines, insufficient documentation requirements, and inadequate descriptions of the configuration of commercial software. An electronic voting machine has been designed by a microcontroller for which the code is written in assembly language. Various code protection schemes specified by the manufacturer of the microcontroller are used to prevent inadvertent or deliberate reading and reproduction of the code contained in the microcontroller. The election data contained in the EEPROM of the microcontroller can download into a central computer for tabulations. The security of data in this computer is enforced by generating digital signatures for each data file created. This process makes it impossible for anyone to substitute wrong or deliberately altered data files at any intermediate stage between the capturing of voter’s intent by the machine and the final results tabulations. Prior to the election, all con? guration data is set up on the counting server. The con? guration is then transferred to the ballot-box server. Con? guration data include: candidate names, polling station identity, and a list of barcodes. During the voting period, voters are authenticated as per the traditional paper-based voting, and asked whether they wish to vote electronically or use the traditional paper-based method. A voter choosing to use the traditional paper-based method proceeds by being given a ballot paper, casting the vote on the ballot paper, and placing the ballot paper in a ballot-box. On the other hand, a barcode is chosen at random and is given to the voter choosing to use eVACS. Voter authorisation on the electronic voting booth computer is by 185 DOI: 10. 7763/IJIEE. 2013. V3. 295 International Journal of Information and Electronics Engineering, Vol. 3, No. 2, March 2013 using the barcode. The electronic voting booth computer communicates the barcode to the ballot-box server for validation and to inform that the voting process is initiating. Upon validation of an invalid barcode, the ballot-box server returns an error message to the voting booth computer. Otherwise, the ballot-box server returns the equivalent of a ballot-paper containing the names of candidates to the voting booth computer. The voter may select the candidates in a particular preference ordering, and restart or complete their selection afterwards. The selection is displayed on the screen forcon? rmation, and the voter is allowed to change or con? rm their selection. The voting booth computer returns a warning given invalid selection or informal vote, however casting invalid or informal vote is allowed. The voter con? ms the selection by using the barcode, and both the vote and a log of key sequence pressed are then communicated to the ballot-box server. The ballot-box server checks that the same barcode is used to initiate the server counts the votes, and produces a voting result. II. HARDWARE DEVELOPMENT OF ELECTRONIC VOTING MACHINE Fig. 1. Block diagram of digital voting system Fig 2. Circuit diagram of the digital voting system A. Circuit Description The high level digital voting machine built with ATmega16 Micro controller. The Micro controller port D uses for LCD display and port C. (pin 22) uses for voting power or presiding officers button. The candided button input from Port C. 1 – C. 4 (pin 23 to 26; 4 candided). The output LED and buzzer uses Micro controller port C. 5 and C. 6. The LCD backlight also connected to port C. 7 via a transistor. At the starting of voting the election commission offices setup the machine at the centre. Then power on the switch and sealed it that nobody can power off. The presiding officer identifies the original voter of that particular area and pushes the voting power button. The voting power LED glow then and continue it until once press the candided buttons. The voter then goes to the secret room where Voting unit placed and press button beside his candided symbol. Voter can watch success of voting by glowing confirmation LED and beep indication. The presiding officer can also hear beep sound watch a confirmation LED. Same time the voting power goes down and nobody can vote again. Mainly when presiding officer press voting power button, Micro controller start scanning from pin 23 to pin 26. When get response from a specific pin, increase the counter one of that candided and stop scanning. So it is not possible to voting twice or more. All the counter result store at Micro controller EEPROM. When the voting is under process it will showed at display â€Å"Voting under Process†. At the end of voting we need to know result. Then election commission or presiding officer presses the secret key (password). Now the Micro controller shows the result and supply the power to LCD backlight that it illuminated. If it needs to return voting process again one should press another secret key. There uses a transistor to operate buzzer and confirmation LED with proper current. There also uses a voltage regulator (7805) to supply 5v continuously. Here uses a dry cell 9V battery as power source. The power consumption of the system is very low (50mW150mW varying). After collected data and need erase recorded data from EEPROM just broken the sealed on power button and power off the system. Now the system is ready for next election. This measurement System includes the following components: Voting Unit Control Unit Confirmation Unit Display Unit (LCD) Power Supply Unit B. Voting Unit Fig. 3. Output circuit diagram of the digital voting system Fig. 4. Voting 186 International Journal of Information and Electronics Engineering, Vol. 3, No. 2, March 2013 Fig. 5. Confirmation unit In this Voting unit we have been used five button switch and five 2. 2K? resister which connected to the five button switches. C. Buzzer A buzzer or beeper is an audio signaling device, which may be mechanical, electromechanical or piezoelectric. Typical uses of buzzers and beepers include alarm devices. These devices are output transducers converting electrical energy. As power is applied this mechanical device will energize and by doing so interrupt the power source and the cycle continue until the power is removed. The frequency of oscillation is strictly dependent on mechanical inertia. The piezo buzzer produces sound based on reverse of the piezoelectric effect. The generation of pressure variation or strain by the application of electric potential across a piezoelectric material is the underlying principle. These buzzers can be used alert a user of an event corresponding to a switching action, counter signal or sensor input. They are also used in alarm circuits. The buzzer produces a same noisy sound irrespective of the voltage variation applied to it. It consists of piezo crystals between two conductors. When a potential is applied across these crystals, they push on one conductor and pull on the other. This, push and pull action, results in a sound wave. Most buzzers produce sound in the range of 2 to 4 kHz. The Red lead is connected to the Input and the Black lead is connected to Ground. D. Light Emitting Diode (LED) A light-emitting diode (LED) is a semiconductor light source. LEDs are used as indicator lamps in many devices and are increasingly used for other lighting. Introduced as a practical electronic component in 1962, early LEDs emitted low-intensity red light, but modern versions are available across the visible, ultraviolet, and infrared wavelengths, with very high brightness. When a light-emitting diode is forward-biased (switched on), electrons are able to recombine with electron holes within the device, releasing energy in the form of photons. This effect is called electroluminescence and the color of the light (corresponding to the energy of the photon) is determined by the energy gap of the semiconductor. LEDs are often small in area (less than 1 mm2), and integrated optical components may be used to shape its radiation pattern. LEDs present many advantages over incandescent light sources including lower energy consumption, longer lifetime, 187 mproved robustness, smaller size, and faster switching. LEDs powerful enough for room lighting are relatively expensive and require more precise current and heat management than compact fluorescent lamp sources of comparable output. Light-emitting diodes are used in applications as diverse as replacements for aviation lighting, automotive lighting (in particular brake lamps, turn signals, and indicators) as wel l as in traffic signals. LEDs have allowed new text, video displays, and sensors to be developed, while their high switching rates are also useful in advanced communications technology. Infrared LEDs are also used in the remote control units of many commercial products including televisions, DVD players, and other domestic appliances E. Controller Unit A control unit in general is a central part of the machinery that controls its operation, provided that a piece of machinery is complex and organized enough to contain any such unit. One domain in which the term is specifically used is the area of computer design. In this work Microcontroller ATMEGA 16L is used as the controller unit which controls the sensed signal. A single highly integrated chip that contains all the components comprising a controller. Typically this includes a CPU, RAM, some form of ROM, I/O ports, and timers. Unlike a general-purpose computer, which also includes all of these components, a microcontroller is designed for a very specific task to control a particular system. As a result, the parts can be simplified and reduced, which cuts down on production costs. Microcontrollers are sometimes called embedded microcontrollers, which just mean that they are part of an embedded system that is, one part of a larger device or system. F. Power Supply Unit Power supply is a very important part of electronic circuit this circuit required fixed +5 V supply so to fix this voltage we needed voltage regulator. In this work used 7805 Voltage regulator which output fixed +5 volt. A voltage regulator generates a fixed output voltage of a preset magnitude that remains constant regardless of changes to its input voltage or load conditions. There are two types of voltage regulators: linear and switching. A linear regulator employs an active (BJT or MOSFET) pass device (series or shunt) controlled by a high gain differential amplifier. It compares the output voltage with a precise reference voltage and adjusts the pass device to maintain a constant output voltage. G. Display Unit Display device shown the result of the measuring instrument. A observer can see the result and observe the temperature of electrical machine. In this work we used a 216 character LCD (LM016L) display. A liquid crystal display (LCD) is a thin, flat electronic visual display that uses the light modulating properties of liquid crystals. H. Printed Circuit Board A printed circuit board, or PCB, is used to mechanically International Journal of Information and Electronics Engineering, Vol. 3, No. 2, March 2013 support and electrically connect electronic components using conductive pathways, tracks or signal traces etched from copper sheets laminated onto a non-conductive substrate. It is also referred to as printed wiring board (PWB) or etched wiring board. A PCB populated with electronic components is a printed circuit assembly (PCA), also known as a printed circuit board assembly (PCBA). Printed circuit boards are used in virtually all but the implest commercially produced electronic devices. PCBs are inexpensive, and can be highly reliable. They require much more layout effort and higher initial cost than either wire wrap or point-to-point construction, but are much cheaper and faster for high-volume production; the production and soldering of PCBs can be done by automated equipment. Much of the electronics industrys PCB design, assembly, and quality control needs are set by standards that are pu blished by the IPC organization. Pin descriptions of ATmaga16L Microcontroller VCC: Digital supply voltage. GND: Ground. Port B (PB7 PB0) Port B is an 8-bit bi-directional I/O port with internal pull-up resistors (selected for each bit). The Port B output buffers have symmetrical drive characteristics with both high sink and source capability. As inputs, Port B pins that are externally pulled low will source current if the pull-up resistors are activated. The Port B pins are tri-stated when a reset condition becomes active, even if the clock is not running. Port B also serves the unction’s of various special features of the ATmega16. Port C (PC7 PC0) Port C is an 8-bit bi-directional I/O port with internal pull-up resistors (selected for each bit). The Port C output buffers have symmetrical drive characteristics with both high sink and source capability. As inputs, Port C pins that are externally pulled low will source current if the pull-up resistors are activated. The Port C pins are tri-stated when a reset condition becomes active, even if the clock is not running. If the JTAG interface is enabled, the pull-up resistors on pins PC5 (TDI), PC3 (TMS) and PC2 (TCK) will be activated even if a reset occurs. Port C also serves the functions of the JTAG interface and other special features of the ATmega16. Port D (PD7 PD0) Port D is an 8-bit bi-directional I/O port with internal pull-up resistors (selected for each bit). The Port D output buffers have symmetrical drive characteristics with both high sink and source capability. As inputs, Port D pins that are externally pulled low will source current if the pull-up resistors are activated. The Port D pins are tri-stated when a reset condition becomes active, even if the clock is not running. Port D also serves the functions of various special features of the ATmega16. Port A (PA7 PA0) Port A serves as the analog inputs to the A/D Converter. Port A also serves as an 8-bit bi-directional I/O port, if the A/D Converter is not used. Port pins can provide internal pull-up resistors (selected for each bit). The Port A output buffers have symmetrical drive characteristics with both high sink and source capability. When pins PA0 to PA7 are used as inputs and are externally pulled low, they will source current if the internal pull-up resistors are activated. The Port A pins are tri-stated when a reset condition becomes active, even if the clock is not running. RESET Reset Input. A low level on this pin for longer than the minimum pulse length will generate a reset, even if the clock is not running. Shorter pulses are not guaranteed to generate a reset. AVCC Fig. 6. Printed circuit board (pcb) of this voting system I. Pin Configurations Discription Fig. 7. Pin configuration of Atmega16L microcontroller[14] AVCC is the supply voltage pin for Port A and the A/D Converter. It should be externally connected to VCC, even if 188 International Journal of Information and Electronics Engineering, Vol. 3, No. 2, March 2013 he ADC is not used. If the ADC is used, it should be connected to VCC through a low-pass filter AREF AREF is the analog reference pin for the A/D Converter. III. SOFTWARE DEVELOPMENT FOR ELECTRONIC VOTING MACHINE Flowchart of Program: user. In both of the systems that we analyzed, we found major security vulnerabilities that could compromise the confidentiality, integrity, and availability of the voting process. The results of our study suggest that there is a need for a drastic change in the way in which electronic systems are designed, developed, and tested. Researchers, practitioners, and policy makers need to define novel testing approaches that take into account the peculiar information flow of these systems, as well as the combination of computer security mechanisms and physical procedures necessary to provide a high level of assurance. Electronic voting software is not immune from security concerned. Here we describe Hack-a-vote, a simplified DRE voting system that we initially developed to demonstrate how easy it might be to insert a Trojan horse into a voting system. In case of a discrepancy, there either must be a row with the fresh random number. But without a mark of the voter or the alignment information on the ballot and on the receipt must differ. The proof consists either of a row containing the fresh random number but no mark without revealing which row this is or the proof consists of the two differing alignment bar codes without showing the mark at all. After the publication of the receipts the situation is analogous to the paper based schemes above as the voter possesses a correct receipt as electronic evidence. In addition to using unforgivable receipts with a special paper one can assume a trusted printer containing a chip card this printer could have the chip card and print the signature to the receipt. Having two in dependent ways to proved receipt to be not a forgery is a big advantage. REFERENCES D. Balzarotti, G. Banks, M. Cova, V. Felmetsger, R. A. Kemmerer, W. Robertson, F. Valeur, and G. Vigna, â€Å"An Experience in Testing the Security of Real-World Electronic Voting Systems,† IEEE Transactions on Software Engineering, vol. 36, no. 4, 2010. [2] A. Villa? orita and K. Weldemariam, and R. Tiella, â€Å"Development, Formal Veri? ation, and Evaluation of an E-Voting System with VVPAT,† IEEE Transactions on Information Forensics and Security, vol. 4, no. 4, 2009. [3] Y. D. Wagner, M. Bishop, T. Baker, B. D. Medeiros, G. Tyson, M. Shamos, and M. Burmester, â€Å"Software Review and Security Analysis of the ES I Votronic 8. 0. 1. 2 Voting Machine Firmware,† Technica l report, Security and Assurance in Information Technology Laboratory, 2007. [4] T. Kohno, A. Stubblefield, A. Rubin, and D. Wallach, â€Å"Analysis of an Electronic Voting System,† in Proc. of IEEE Symp. Security and Privacy, pp. 27-40, 2004. [5] E. Proebstel, S. Riddle, F. Hsu, J. Cummins, F. Oakley, T. Stanionis, and M. Bishop, â€Å"An Analysis of the Hart Intercivic DAU eSlate,† in Proc. of Usenix/Accurate Electronic Voting Technology Workshop, 2007. [6] D. Molnar, T. Kohno, N. Sastry, and D. Wagner, â€Å"Tamper-Evident, History Independent, Subliminal-Free Data Structures on PROM Storage-or-How to Store Ballots on a Voting Machine (Extended Abstract),† in Proc. of IEEE Symp. Security and Privacy, pp. 365-370, 2006. [7] J. Bethencourt, D. Boneh, and B. Waters, â€Å"Cryptographic Methods for Storing Ballots on a Voting Machine,† in Proc. of Network and Distributed System Security Symp, 2007. 8] S. Garera and A. Rubin, â€Å"An Independent Audit Framework for Software Dependent Voting Systems,† in Proc. of ACM conf. Computer and Comm. Security, pp. 256-265, 2007. [9] J. Hall, â€Å"Improving the Security, Transparency and Efficiency of California’s 1 Percent Manual Tally Procedures,† in Proc. of Usenix/ Accurate Ele ctronic Voting Technology Workshop, 2008. [10] K. Weldemariam and A. Villafiorita, â€Å"Modeling and Analysis of Procedural Security in (e) Voting: The Trentino’s Approach and Experiences,† in Proc. of Usenix/Accurate Electronic Voting Technology Workshop, 2008. [11] R. Hite, â€Å"All Levels of Government are needed to Address Electronic Voting System Challenges,† Technical report, GAO, 2007. [1] Fig. 8. Flowchart of program IV. RESULTS AND ANALYSIS This work contributed to three very basic research questions arising: in the context of verifiable elections. First, we discussed the problem of keeping ballot secrecy to a certain extent in the case of a corrupted doting machine or voting authority. Our contribution to this is an approach where all secret information is encapsulated in the voting machine. Second, we considered the attack of receipt stealing and manipulation of the corresponding votes. Here we proposed a novel approach of linking all receipts by a hash chain such that each single receipt guards the integrity of all receipts issued previously. Together with a display in the polling place this approach shortens the time window in which an adversary can perform the ballot stealing attack without almost zero risk. Third, we discussed in detail the possibility of contesting an election based on the evidence provided by the verifiable election scheme. We compared the situation for Bingo Voting to the evidence provided by paper based schemes. We shortly sketched an approach to prove an error or a manipulation in the voting booth without violating ballot secrecy. However, this was only a proof of concept and for a practical application the usability of this approach needs to be further improved. V. CONCLUSION As part of these exercises, we devised a testing methodology, developed new tools that are specifically tailored to the security analysis of these systems, and learned a number of lessons, all of which should be of use to other 189 International Journal of Information and Electronics Engineering, Vol. 3, No. 2, March 2013 [12] M. Gondree, P. Wheeler, and D. D. Figueiredo, â€Å"A Critique of the 2002 FEC VSPT E-Voting Standards,† Technical report, Univ. of California, 2005. [13] R. Mercuri. Voting System Guidelines Comments. [Online]. Available: http:// www. wheresthepaper. org/VVSGComment. pdf, 2005. [Online]. Available: [14] Atmel. atmel. com/Images/doc2466. pdf Mr. Diponkar Paul is currently working as Assistant Professor in the department of Electrical and Electronic engineering at World University of Bangladesh, Dhaka, Bangladesh (www. wub. edu. bd ). After passing his master degree from March 2008 he was serving as Assistant Professor, EEE at Bangladesh University upto July 2010. He is having qualifications: B. Sc. Engg. , DISM (software engineering), M. Sc. Engg. His research interests are in the area of energy conversions, power system modeling and advanced control theories covering the application of IT. From 0ct 2004 to July 2006, he was working as Lecturer in department of computer science and engineering at Pundra University of science technology, Bogra. In Singapore during his master dgree at Nanyang technological university, he was involved in financial service operation integrated to IT system administration jobs from Dec 2006 to February 2008. Mr. Sobuj Kumar Ray was born in 1987, Bogra, Bangladesh. Mr. Ray received his Bachelor degree in Electrical and Electronic Engineering from the Rajshahi University of Engineering and Technology (RUET), Rajshahi, Bangladesh in April 2010. He is now Assistant Manager (Technical) in DESCO. Mr. Ray worked at Internal University of Business Agriculture and Technology in the department of Electrical and Electronic Engineering, Dhaka, Bangladesh (www. iubat. edu) from 12th July 2010 to 1st October, 2012. He is enthusiastic on researcher on control system and Power System. 190

About India Yamaha Motor Pvt. Ltd.

CHAPTER -1 INTRODUCTION BRIEF HISTORY About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. * Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize ur corporate mission of creating Kando Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † About the subject Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer Satisfaction in 7 Steps 1. Encourage Face-to-Face Dealings This is the most daunting and downright scary part of interacting with a customer. If youre not used to this sort of thing it can be a pretty nerve-wracking experience. Rest assured, though, it does get easier over time. Its important to meet your customers face to face at least once or ven twice during the course of a project. 2. Respond to Messages Promptly Keep Your Clients Informed This goes without saying really. We all know how annoying it is to wait days for a response to an email or phone call. It might not always be practical to deal with all customers queries within the space of a few hours, but at least email or call them back and let them know youve received their message and youll contact them about it as soon as possible. Even if youre not able to solve a problem right away, let the customer know youre working on it. 3. Be Friendly and Approachable A fellow Site Pointer once told me that you can hear a smile through the phone. This is very true. Its very important to be friendly, courteous and to make your clients feel like youre their friend and youre there to help them out. There will be times when you want to beat your clients over the head repeatedly with a blunt object it happens to all of us. Its vital that you keep a clear head, respond to your clients wishes as best you can, and at all times remain polite and courteous. 4. Have a Clearly-Defined Customer Service Policy This may not be too important when youre just starting out, but a clearly defined customer service policy is going to save you a lot of time and effort in the long run. If a customer has a problem, what should they do? If the first option doesnt work, then what? Should they contact different people for billing and technical enquiries? If theyre not satisfied with any aspect of your customer service, who should they tell? Theres nothing more annoying for a client than being passed from person to person, or not knowing who to turn to. Making sure they know exactly what to do at each stage of their enquiry should be of utmost importance. So make sure your customer service policy is present on your site and anywhere else it may be useful. 5. Attention to Detail (also known as The Little Niceties) Have you ever received a Happy Birthday email or card from a company you were a client of? Have you ever had a personalized sign-up confirmation email for a service that you could tell was typed from scratch? These little niceties can be time consuming and arent always cost effective, but remember to do them. Even if its as small as sending a Happy Holidays email to all your customers, its something. It shows you care; it shows there are real people on the other end of that screen or telephone; and most importantly, it makes the customer feel welcomed, wanted and valued. 6. Anticipate Your Clients Needs Go Out Of Your Way to Help Them Out Sometimes this is easier said than done! However, achieving this supreme level of understanding with your clients will do wonders for your working relationship. 7. Honor Your Promises Its possible this is the most important point in this article. The simple message: when you promise something, deliver. Clients dont like to be disappointed. Sometimes, something may not get done, or you might miss a deadline through no fault of your own. Projects can be late, technology can fail and sub-contractors dont always deliver on time. In this case a quick apology and assurance itll be ready ASAP wouldnt go a miss. Sales promotions Sales promotion  is one of the four aspects of  promotional mix. The other three parts of the  promotional mix  are  advertising,  personal selling, and  publicity/public relations. ) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational custom ers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. CHAPTER-2 RESEARCH DESIGN TITLE OF THE STUDY â€Å"A STUDY ON MEASURING CUSTOMER SATISFACTION LEVEL AND SALES PROMOTION IN YAMAHA OBJECTIVES OF THE STUDY * To know the customer’s perception regarding launch of new bikes FZ FZS by Yamaha. * To determine the customer’s satisfaction regarding bikes and after sales service. To determine the factors influencing the choice of customers regarding bikes * To know the market scenario of second hand bike industry. SCOPE OF THE STUDY This study is aimed at providing India Yamaha Motors with an insight into the success of FZ FZS as well as the customer’s response and awareness towards the brand, products and services of Yamaha. The data has been analyzed and presented in a simple and precise way on the basis of which pertinent recommendations have been made to the company to better the services, policies and strategies of the company in India. RESEARCH METHODOLOGIES AND LIMITATIONS: * The report has been prepared on the basis of information collected from different sources. In order to achieve the objective of the project proper research method was applied.. After giving through brain storming session, objectives were selected and the set on the base of these objectives, A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. * * * DATA COLLECTION SOURCE * Research included gathering both primary and secondary data. * * PRIMARY DATA Primary Data was very crucial to collect so as to know various past present consumer views about bikes and to calculate the market share of this brand in regards to other brands. Fresh primary data was collected by taking direct feed back from customer which involved face to face interview with the customer as well as through telephonic interview with the customer , all the FZ customer who visited the de alership showroom for the service of their bikes were questioned in order to find out the customer satisfaction level. * SECONDARY DATA- are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. * * RESEARCH APPROACH * * SURVEY METHOD: The research approach used was survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. * RESEARCH DESIGN This study is a mix of explorative and formal methodologies adopting monitoring and observing to study the dealerships in Lakhimpur and communication to elicit responses from customers. This is a cross sectional study done during th e months of June and July. For the customer satisfaction study a questionnaire was formulated containing 17 closed ended questions which were sent out for response through the internet and mainly through personal interviews of customers at Yamaha dealerships. This data was later analyzed using SPSS through performing the cross-tabulations on various involved variables. Results of this step formed the basis of the recommendations given to the company. To know the Yamaha reputation and sales promotion in motorcycle market, census method was chosen and all the dealership were individually visited in the area of Lakhimpur, Mosaram Auto Sales(Hero Honda), I did a market survey by taking open interviews to the dealers and brokers of the market. SAMPLE DESIGN For the sales promotion study a census methodology was adopted and all the dealerships and brokers of that region were visited. For the customer satisfaction study a sample of 100 persons was chosen from the Yamaha’s dealership in Lakhimpur. The sample was judgmental and methodology was non probability sampling Size of Sample| 100| Sampling technique| Judgmental (Non Probabilistic Sampling) | Location from which samples were taken| Lakhimpur| LIMITATIONS OF THE STUDY * This research is geographically restricted to Lakhimpur only. Hence the result cannot be extrapolated to other places. * The study is restricted only to the organized sector of two wheeler industry * The seriousness of the respondents and their ability to justify their answers may also be a limitation. * The sample size is small due to the specified reasons. * Findings are based on sample survey. * All interview questions are undisguised or direct. Hence there is a scope for the respondents to be biased or pretentious. CHAPTER-3 COMPANY PROFILE AUTOMOBILE INDUSTRY TILL DATE The automobile industry is one of the biggest industries in the world. Being a major revenue and job generating sector it drives the economies of some of the superpowers of the world. In India the automobile industry has grown by leaps and bounds since the advent of the liberalization era the automobile industry and especially the two wheeler segment has grown by leaps and bounds. The liberalization has done away with primitive and prohibitive practices of licensing and restricted foreign investment have been done away with. The result of which was the entry of foreign players into the Indian market. The two wheeler segment was largely dominated by Automobile Products of India (API) and Enfield in the 50s. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from Italian company Piaggio. In the following decades the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing the products at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc bikes which were extremely fuel efficient with 4 stroke engines were launched in India. These proved to be highly successful as they provided a cheap and affordable means of personal transport to all those who could not buy a car. The flourishing middle class took a great liking for these bikes and the bike sales in India began to grow exponentially year on year leading to Hero Honda becoming the leader in the two wheeler industry in India and the largest producer of two wheelers in the world. The post 90s era was the era of liberalization and weakening of restrictive measures. The government went on an overdrive to support the industry and all FDI regulations and licensing was abolished. 100% FDI was allowed in the automobile industry and the excise duty was also considerably reduced to its current level of 12% on two wheelers. All these factors combined with the rising fuel prices, the increasing dispensable incomes of households, easy access to finance, etc. have led to two wheeler industry becoming the backbone of the automobile industry in India. The two wheeler industry in India forms a major chunk of the automobiles produced in India. According to Society of Indian Automobile Manufacturers statistics for the year 2008 – 2009, two – wheelers comprise 76. 49% of market share among the vehicles produced in India. The production share of two wheelers is quite similar to the market share. The two wheeler industry comprises around 74% of the total automobiles produced in India. The SIAM data for the year 2008-09 states that 8,418,626 two wheelers were produced during the year against a total of 11,175,479vehicles produced during the year. SEGMENTATION OF TWO WHEELER A Two Wheeler Sector Sub-Segmenting in the three Segments. . Motorcycle 2. Scooter Mopeds About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co. , Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly customer-driven and has a countrywide network of over 400 dealers. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc). MAJOR PRODUCTS SERVICES: Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. * Biotechnological production, processing and sales of agricultural and marine products and microorganisms. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize our corporate mission of creating Kando Yamaha Motor is a company that has worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing echnology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide pro ducts that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † VISION To establish YAMAHA as the exclusive trusted brand of customers by creating Kando (touching their hearts) the first time and every time with world class products services delivered by people having passion for customers. MISSION We are committed to: Be the Exclusive Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving our customer where we can build long term relationships by raising their lifestyle through performance excellence, proactive design innovative technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles. Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Our employees are the most valuable assets and we intend to develop them to achieve international level of professionalism with progressive career development. As a good corporate citizen, we will conduct our business ethically and socially in a responsible manner with concerns for the environment. Grow through continuously innovating our business processes for creating value and knowledge across our customers thereby earning the loyalty of our partners increasing our stakeholder value. CORE COMPETENCIES Customer #1 We put customers first in everything we do. We take decisions keeping the customer in mind. Challenging Spirit We strive for excellence in everything we do and in the quality of goods services we provide. We work hard to achieve what we commit achieve results faster than our competitors and we never give up. Team-work We work cohesively with our colleagues as a multi-cultural team built on trust, respect, understanding mutual co-operation. Everyones contribution is equally important for our success. Frank Fair Organization We are honest, sincere, open minded, fair transparent in our dealings. We actively listen to others and participate in healthy frank discussions to achieve the organizations goals. OVERVIEW FOUNDED: July 1, 1955 CAPITAL: 48,302 million yen (as of March 31, 2008) PRESIDENT: Takashi Kajikawa EMPLOYEES: 46,850 (as of December 31, 2007) PARENT: 9,019 (as of December 31, 2007) SALES:1,756,707 million yen (from Jan 1, 2007 to Dec 31, 2007) PARENT: 799,209 million yen (from Jan 1, 2007 to Dec 31, 2007) SALES PROFILE Sales (%) by product category (consolidated) Sales (%) by region (consolidated) MAJOR PRODUCTS SERVICES: * Manufacture and sales of motorcycles, scooters, electro-hybrid bicycles, boats, sail boats, Water Vehicles, pools, utility boats, fishing boats, outboard motors, diesel engines, 4-wheel ATVs, side-by-side vehicles, racing karts, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automotive engines, intelligent machinery, industrial-use remote control helicopters, electrical power units for wheelchairs, helmets. Biotechnological production, processing and sales of agricultural and marine products and microorganisms. * Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services. HEADQUARTERS: 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan CORPORATE PHILOSOPHY For society, for the world †¦ Yamaha works to realize ur corporate mission of creating Kando Yamaha Motor is a company that ha s worked ever since its founding to build products defined by the concepts of â€Å"high-quality and high-performance† and â€Å"light weight and compactness† as we have continued to develop new technologies in the areas of small engine technology and FRP processing technology as well as control and component technologies. It can also be said that our corporate history has taken a path where â€Å"people† are the fundamental element and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer and make their lives more fulfilling by offering greater speed, greater mobility and greater potential. Said in another way, our aim is to bring people greater joy, happiness and create Kando* in their lives. As a company that makes the world its field and offers products for the land, the water, the snowfields and the sky, Yamaha Motor strives to be a company that â€Å"offers new excitement and a more fulfilling life for people all over the world† and to use our ingenuity and passion to realize peoples’ dreams and always be the ones they look to for â€Å"the next Kando. † What is Kando? Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value. SWOT ANALYSIS A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan: SWOT Analysis Framework Environmental Scan| /|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  | Internal Analysis  Ã‚  Ã‚  |   Ã‚  Ã‚  External Analysis| /   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  / | Strengths  Ã‚  Ã‚  Weaknesses  Ã‚  Ã‚  |   Ã‚  Ã‚  Opportunities  Ã‚  Ã‚  Threats| || SWOT Matrix| | SWOT ANALYSIS FOR THE TWO WHEELER INDUSTRY Strength * Established brands, Strong Brand Name * Fuel efficient * Style statement * Convenient in heavy traffic * Cheap and affordable * Easy and cheap finance availability * Patents * Good reputation among customers| Weaknesses * Extremely price sensitive * Short PLC * High R and D costs| Opportunities * Growing premium segment * Increasing dispensable income * Environmental concerns * Exports increasing * Very strong demand in the 100cc. segment dominated by limited players. | Threats * The Rs. Lakh car * Cut throat competition * Increasing number of players in the market * Rising raw material costs * Increasing rates of interest on finance| SWOT ANALYSIS FOR INDIA YAMAHA MOTORS Strength * Size and scale of parent company. * Effective Advertising Capability * Committed and dedicated staff. * High emphasis on R and D. * Experience in the market. * Established brand. * Established market channel. * Power, Speed Acceleration| Weaknesses * Small showrooms. * Not much emphasis on agg ressive selling. * Weak product diversity. | Opportunities * Growing premium segment. Global expansion into the Caribbean Central America. * Expansion of target market (include women). * Increasing dispensable income. * 1st mover advantage. | Threats * Cut throat competition * Increasing number of players in the market * Rising raw material costs * Increasing rates of interest on finance| RECENT LAUNCHES YAMAHA FZ-S Yamaha FZ-S 150cc, a recently launched bike by the industry giant Yamaha. After the grand success of FZ-16 Yamaha has finally launched its modified version (FZ-S) in India. This fabulous bike is equipped with all the necessary features one may think of. It stands ahead in style and performance not only in its segment but beyond. This bike is best suited for those who want elegance and power in one. It is designed and engineered with the capacity for active and aggressive enjoyment of around-town street riding and styling, bringing a sense of pride for the owner of the bike. It is especially designed to satiate riders desire for style and fashion. It is popularly referred as the â€Å"Stylish Macho Street Fighter† (Lord of the Streets). The primary features of Yamaha FZ-S include: * European international design * Stainless steel body Aerodynamic muscular design * High torque rate * Carbon pattern meter console * Latest graphics * Disk brakes * Electric start starting system * Electronic fuel injection system YAMAHA YZF R15 This is the latest offering from the Yamaha stable. The YZF R15 is the first truly sports bike launched in India. The looks and design have been done keeping the bigger R1 in mind and hence the resemblance. The bike is priced at Rs. 97,500 (ex-showroom) across India. It boasts of the first liquid cooled 4 valve engine in the two wheeler category which gives it better performance and power. It is a 150cc bike having enough power to bring chills to the rider when he revs up the accelerator BAJAJ PULSAR DTS FI 220 CC Bajaj auto has upgraded the Pulsar family with the launch of its high-end bike Pulsar DTS-Fi 220 cc. This advanced variant of popular Pulsar combines new features and advanced technology. This all new version of Pulsar is priced at Rs. 70, 000 (ex-showroom Delhi). The 2009 edition of Bajaj Pulsar comes without fuel injection technology but yet it will produce more power at 21PS. The new Bajaj Pulsar DTS – Fi 220 cc will reach the top speed of more than 140 kmph. This two wheeler from Indias second largest two-wheeler manufacturer comes with single cylinder 4 stroke air cooled engine. This motorcycle has a maximum power of 21. 04 @ 8500rpm and maximum torque of 19. [emailprotected] rpm. 1. 1COMPETITORS ANALYSIS 1. Bajaj Auto Ltd. Established in 1945 Bajaj Auto Ltd was incorporated as a trading company. Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. s one among Indias top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name â€Å"BAJAJ†. Maharashtra Scooters Ltd. , a Company with 24 % equity participation by the Company and 27% participation from Maharashtra State Governments Western Maharashtra Development Corp. was formed in the year 1975 under the Horizontal transfer of technology policy. The first production unit is located at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the Company. These scooters are marketed through the Companys distribution network and under the Companys brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 1991 respectively. Today, the company has become a market leader with annual production in excess of 1. 35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds scooterettes, scooters, motorcycles, three wheelers). TWO WHEELERS| MOTORCYCLE| Bajaj Avenger| 180 CC| Bajaj CT 100| 99. 27 CC| Bajaj Discover DTSi | 135 CC| Bajaj KB 125| 123 CC| Bajaj Platina| 99. 27 CC| Bajaj Pulsar DTS-Fi 220 CC| 220 CC| Bajaj Pulsar DTSi * Pulsar 180 DTS-i UG * Pulsar 150 DTS-i UG * Pulsar 200 Cc * Pulsar 220 DTS-Fi | 180 CC 150 CC 200 CC 220 CC| Bajaj Wind 125| 124. 6 CC| Bajaj XCD| 125 CC| SCOOTERS| Bajaj Bravo| 145 CC| Bajaj Chetak| 145. 45 CC| Bajaj Classic SL| 145. 45 CC| Bajaj Legend| 150 CC| SCOOTERETTES/MOPEDS| Bajaj Blade DTSi| 100 CC| Bajaj Cagiva CRX| 145 CC| Bajaj Fusion| 145 CC| Bajaj Kristal DTSi| 100 CC| Bajaj M 80 Electronic| 74. 08 CC| Bajaj Rave| 74. 08 CC| Bajaj Saffire| 74. 4 CC| Bajaj Spirit| 100 CC| Bajaj Sunny| 59. 86 CC| Bajaj Sunny Spice| 59. 86 CC| Bajaj Wave DTSi| 109. 7 CC| AWAITED MODELS| Sonic DTSi| Motorcycle| 1. 1. 2 Models of BAJAJ 2. Hero Honda Motors Ltd. Hero Honda Motors Ltd. is a result of the joint venture between Indias Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the worlds single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian Motorcycle Company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985| CD-100| 1989| SLEEK| 1991| CD-100 SS | 1994| Splendor| 1997| Street| 1999| CBZ| 2001| PASSION | 2002| DAWN, AMBITION| 2003| CD-DAWN, SPLENDOR +, PASSION +, KARIZMA| 2005| SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER | 1. 1. 3 Golden Years of HERO HONDA The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the worlds largest manufacturer of motorcycles to collaborate with the worlds largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4. 4 million units per year. They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, Hero Honda Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. Over the years, the Company has received its share of accolades, including the National Productivity Councils Award (1990-91), and the Economic Times Harvard Business School Association of India Award, against 200 contenders. The gross sales of Hero Honda by March end2008 was 33, 371, 43 Crores. TWO WHEELERS| MOTORCYCLES| Hero Honda Achiever| Hero Honda CD Dawn| Hero Honda CD Deluxe| Hero Honda CD 100| Hero Honda CD 100 SS| Hero Honda Glamour| Hero Honda Glamour * Glamour * Glamour FI| Hero Honda Splendor * Splendor + * Super Splendor * Splendor NXG| Hero Honda Passion Plus| Hero Honda Sleek| Hero Honda CBZ X-TREME| Hero Honda Karizma| Hero Honda Hunk| | | SCOOTERETTES/MOPEDS| Hero Honda Pleasure| Hero Ankur| Hero Gizmo| Hero Panther| Hero Puch Automatic| Hero Sakhti 3G| Hero Stepmatic| Hero Street| Hero Winner| Hero Stepmatic| Hero Puch Automatic| Hero Sakthi 3G| Hero Winner| | | 1. 1. 4 Hero Honda Models 3. Honda Motorcycles Scooters India Private Limited Established in 1999, the Honda Motorcycle Scooter India Pvt. Ltd. (HMSI) is a wholly owned subsidiary of Honda Motor Company Ltd. , Japan and is located at Manesar, Haryana. The companys most well known brand is the Honda Activa that revolutionized the Indian scooterette market in terms of design and features. The company exports scooters to the European Union. HONDA MOTORCYCLES| MODEL| CAPACITY| Honda Shine| 125 CC| Honda Unicorn| 149. 1 CC| Honda Stunner CBF| 125 CC| Honda CBF Stunner FI| 124. 7 CC| HONDA SCOOTERS| MODEL| CAPACITY| Honda Eterno| 147. 7 CC| HONDA SCOOTERETTES/MOPEDS| MODEL| CAPACITY| Honda Aviator| 102 CC| Honda Activa| 102 CC| Honda Dio| 102 CC| CHAPTER-4 Data Analysis and Interpretation Age| No of respondents| % of respondents| 16 – 20| 28| 28%| 21-25| 41| 41%| 26-30| 20| 20%| Above 30| 11| 11%| Total| 100| 100%| Table no. 4. 1 : The Age distribution in the sample. ANALYSIS: 4. : Following points can be referred from the above pie chart * The above pie chart is showing that the customers of FZS are mainly coming from the age group of 16-25 that is around 69%, as Yamaha claims that they generally target their customers who are between the age group of 18 to 25, because that people of this age group are passionate and are style freaks, * So we can say that Popularity of Yamaha is available in the age of 26-30 (aroun d 20%) also because of its reputation in the world market. Graph no. 4. 1 RESULTS OF THE CUSTOMER SURVEY Table no. 4. 2 Marital status| No. f respondents| %of respondents| Married| 24| 24%| Single| 76| 76%| Total| 100| 100%| 4. 2 The Marital status distribution in the sample. Analysis: 4. 2: In this pie chart it is very much clear that 76% of the Yamaha’s customer is mainly the youth who are single, so Yamaha’s new launch FZS is mostly being accepted by the singles instead of family oriented people. Graph no 4. 2 4. 2 The Marital status distribution in the sample. Occupation| No. of respondents| %of respondents| Business person| 27| 27%| Student| 43| 43%| Office employee| 28| 28%| Others| 2| 2%| Totals| 100| 100%| Table no. 4. 3 4. : The Occupation distribution in the sample. Analysis: 4. 3: Once again we found that Yamaha’s major customers are the students of colleges and schools which consists 43%, as they want something special, new, stylish, masculine and at tractive and Yamaha is providing that in the form of FZS. Graph no. 4. 3 4. 3: The Occupation distribution in the sample. Table no. 4. 4 Income group| No. of respondents| %of respondents| Upto 1000| 17| 17%| 10001-20000| 33| 33%| 20001-40000| 40| 40%| 40001-60000| 9| 9%| Above 60000| 1| 1%| Totals| 100| 100%| | | | 4. 4: The Income groups distribution in the sample. Analysis:4. 4: In the income group distribution we can analyze that customers of FZS are coming from the Middle income group people which is around 73% by including 10001-40000 slab of income group. It shows that Yamaha is placing their products in the appropriate price range. As the people of this income bracket can easily afford this Bike. Graph no 4. 4 4. 4: The Income groups distribution in the sample. Table no . 4. 5 Purchased by| No. of respondents| %of respondents| Loan| 28| 28%| Cash| 72| 72%| Totals| 100| 100%| 4. 5: The Way of purchasing distribution in the sample. Analysis: 4. : Here again we can prove that the products of Yamaha are in the acceptable price range, as we can see that purchasing way of the customers are leading in the CASH sector. Customers are easily affording the price of FZS; they are not feeling much problem with the amount of FZS. Today’s customers are ready to pay for better facilities and technology and they feel that FZS deserves that price wh ich YAMAHA is offering. Graph no 4. 5 4. 5: The Way of purchasing distribution in the sample. Table no . 4. 6 Paid by| No. of respondents| %of respondents| Family| 51| 51%| Self| 49| 49%| Totals| 100| 100%| 4. : The Financing distribution in the sample. Analysis: 4. 6: In this pie chart a very important thing can be referred that Indian Youths are not so much independent in the financial matters, still they depends on the family, as Yamaha claims that they target the people of 18-25 age group, but here we can say that they should promote such kind of advertisements where the Yamaha products can link to the family. Ultimately family is paying the amount so Yamaha should target according to family also, so that the view of the children and family shouldn’t clash. Graph no 4. 6 4. 6: The Financing distribution in the sample. Table no . 4. 7 Compare Brands| No. of respondents| %of respondents| Bajaj| 26| 26%| Hero Honda| 23| 23%| Honda| 2| 2%| Bullet| 4| 4%| Yamaha| 6| 6%| No| 39| 395| Totals| 100| 100%| 4. 7: Compared brands with FZS. Analysis: 4. 7: Majority of people is not comparing Yamaha FZS to any other product and the number of such people is around 39%, But the second view which we have found that FZS is getting a very tough competition Fr BAJAJ HERO HONDA. BAJAJ has launched their new edition of Pulsar 220 at a very low price (around 70000 ex showroom price), which is the reason for the tough competition giving by BAJAJ. On the other hand HERO HONDA HUNK is also giving direct fight to the FZS because of its MILEAGE only. There are some more competitors which are stable at their market share in automobile industry. Graph no. 4. 7 4. 7: Compared brands with FZS. Table no. 4. 8 Choice of feature in a bike | No. of respondents| %of respondents| Style/Design| 54| 54%| Controll ability| 7| 7%| Pick up| 8| 8%| Reputation of maker| 6| 6%| Riding comfort| 12| 12%| New Technology| 8| 8%| Durability| 1| 1%| Others| 2| 2%| Mileague| 2| 2%| Totals| 100| 100%| 4. 8: The choice of Feature which is most important in a bike. Analysis: 4. : If we see the trend of Two wheeler industry we found that earlier people were looking mainly towards the mileage of the vehicle but now In our research we collected data and found that now customer’s perception has changed and they are shifting towards the style, design riding comfort of the vehicle, 54% customers have purchased FZS because of its Style Design and only 2% people are looking for the mileage. So in a way we can say they Yamaha exactly changed the perception of Indian customers. They are trying to attract customers with new style, design or look of the bike and creating passion in the customers for the speed and power. So through this we have proved our First hypothesis which was regarding the Yamaha’s new launch of FZ FZS that has changed the customer’s perception regarding choice of bikes. Graph no. 4. 8 4. 8: The choice of Feature which is most important in a bike. Table no. 4. 9 First Information source| No. of respondents| %of respondents| Tvcf| 45| 45%| Family/Friends| 24| 24%| Road show| 5| 5%| Websites| 3| 3%| Showroom| 12| 12%| Auto expo| 1| 1%| Newspaper| 4| 4%| Magazines| 5| 5%| Others| 1| 1%| Totals| 100| 100%| 4. 9: 1st Information sources and their shares Analysis: 4. : As we can see here the major promotional tool which is influencing the customers is TVCF which stands for Television Commercial, which is around 45%, after that the major source of awareness among customers, is Family/Friends. Magazine and newspaper consists only 9% in our research, but if we look them at a very good sample size then it is around 2% only. Graph no. 4. 9 4. 9: 1st Information sources and their shares Tables no. 4. 10 Improvement in Yamaha Image in india| No. of respondents| %of respondents| No| 2| 2%| Yes| 98| 98%| Totals| 100| 100%| 4. 10: Customer Perception regarding Yamaha Image after FZS Analysis: 4. 10: This is a good result for Yamaha that once again they are creating place in the heart of the customers, after the discontinue of RX100 Yamaha has lost very big amount of customers in the last 10 years, but after the launching of FZS, Yamaha has improved their image among the customers. Our data is showing that 98% people are admitting that Yamaha has improved their image after the FZS and R15 launch, feedback which we have got from the customers were like that Yamaha has produced something new this time and very stylish and well designed product.. By this we are again proving our second HYPOTHESIS that YAMAHA has regained its image after the launch of FZ FZS. es Graph no. 4. 10 4. 10: Customer Perception regarding Yamaha Image after FZS Table no. 4. 11 Comments about FZS| No. of respondents| %of respondents| Stylish| 45| 45%| Trendy| 6| 6%| Macho| 27| 27%| Low mileage| 16| 16%| Others| 4| 4%| Expensive| 2| 2%| Totals | 100| 100%| 4. 11: Comments for FZS by Potential Customers. Analysis: 4. 11: This year Yamaha FZS has got the BIKE OF THE YEAR AWARD which shows its popularity among the customers. It has fulfilled the desire and demand of the current customers, there are very few people who still need some improvements in the FZS but Yamaha is taking care of those customers also. As our data is showing that 78% people are giving good comments or responses for Yamaha, they are feeling that FZS is the most stylish and trendy bike in these days, 2% people are feels that spare parts of Yamaha FZS are very costly and 16% people are complaining for the mileage of the bike, therefore Yamaha should work on these loopholes of the bike so that they can attract some more customers. Graph no. 4. 11 4. 11: Comments for FZS by Potential Customers. Table no. 4. 12 Customer opinions towards safety and comforts| No. of respondents| %of respondents| Extremely| 23| 23%| Satisfied| 47| 47%| Netural| 10| 10%| Totals| 100| 100%| Analysis: 100% of the respondents 47% of the respondents approached were satisfied with the safety and comfort feature of the Bolero. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% was dissatisfied with safety and comfort feature of Yamaha. % Graph no 4. 12 4. 12: Customer opinions towards safety and comforts Table no. 4. 13 Customer opinions towards Design| No. of respondents| %of respondents| Extremely| 20| 20%| Satisfied| 40| 40%| Netural| 27| 27%| Dissatisfied| 13| 13%| Totals%| 100| 100| Analysis: 100% of respondents 40% of the respondents approached were satisfied with the Design of the Yamaha. 20% were more satisfied, 27% of them neutral and 13% are dissatisfied with the design of the yamaha. Observation: As majority of the respondents are satisfied with the design of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor. Graph no 4. 13 4. 13; Customer opinions towards Design Table no. 4. 14 Customer opinion towards consumption of fuels | No. of respondents| %of respondents| More satisfied| 27| 27%| Satisfied| 49| 49%| Not Satisfied and dissatisfied| 17| 17%| Dissatisfied| 7| 7%| Totals | 100| 100%| Analysis: 100% of the respondents 49% of the respondents approached were satisfied with the fuel consumption of the Yamaha. Followed by 27% was extremely satisfied, 17% are neutral and rest of the 7% is more dissatisfied with fuel consumption of Yamaha Observation: As majority of the respondents are satisfied with the fuel consumption of Yamaha, the company should maintain the same standard and it is suggested to come up with suitable measure to reduce the negative opinion among the consumer who are of the opinion that the fuel consumption is a dissatisfying factor Graphs no 4. 14 4. 14 : Customer opinions towards fuel consumption Tables no 4. 15 Customer opinion towards Maintaince| No. of respondents| %of respondents| Extremely| 23| 23%| Satisfied| 51| 51%| Netural| 21| 21%| Dissatisfied| 5| 5%| Totals | 100| 100%| Analysis: The sample drawn on the probability basis shows that out of 100% of respondents 51% of the respondents approached were satisfied with the maintenance of the Yamaha. 23% were extremely satisfied, 21% of neutral and 5% are dissatisfied with the maintenance. Observation: Though majority of the customer are satisfied that the maintenance cost of Yamaha is less, around 20% are not satisfied which may be because of comparison of yamaha with the newly launched competing brands coming with even lower maintenance cost. Graph no 4. 15 4. 15:Customer satisfactions toward Maintenance of Yamaha Chapter-5 Summary of findings Findings 1. It is found that the most preferred vehicle of YAHAHA FZ 2. It is found that from the data we can position our product to the comfort seeking group of people 3. It is found that many of the YAHAMA customers are buying its BIKE by seeing its brand name only. 4. It is found that major media that attracted the customers is television. 5. It is found that only a few customers are satisfied with the service. 6. Most of fortune yahama customers are interested to service their vehicle only at authorized dealer. 7. It is found that most of the customers preferred ICICI and SBI banks for taking financial help while purchasing a bike. . It is found that most of the customers prefer only in house finance compare to outhouse finance. 9. It is found that more than 80% of customers think that yahama bike are affordable only by rich men. Chapter 6 Recommendation, suggestion And conclusion RECOMMENDATIONS * SHOULD IMPROVE THE AFTER SALE SERVICES: During the survey we found that Yamaha is not satisfy ing their customers in after sales services, employees at dealership sometimes use harsh words and become rude to the customers, parts of the bike are not easily available in the market. This is the major drawback in capturing the market share so Yamaha should take some better steps to satisfy and retain their customers. * WEAK FOLLOW UP FROM DEALERSHIPS: We observed during the course of our studies that Yamaha was quite weak in following up with prospective customers. There was no communication from Yamaha showrooms asking the customers if and when they are willing to buy their bikes. Hero Honda, Bajaj and Honda showrooms were extremely attentive in this regard and perform maximum follow up on prospective customers. MEASURES SHOULD BE TAKEN TO IMPROVE ITS DEALERSHIP: Yamaha which is trying to build a brand new image of a high tech and stylish brand of sports bikes should take appropriate steps to show it in their showrooms. Showrooms like Oswal Yamaha, and Shiva Yamaha were very small in size and do not reflect the quality and scale of Yamaha in the market. Shiva motors was very dirty ambience and customer will feel that company is not working good that’s why they are not taking any actions toward their showrooms and this will definitely hamper the sales, so Yamaha should take care of these things. POOR PROMOTIONAL CAMPAGIN: The Yamaha ads seen on electronic and print media are absolutely out of touch with the Indian culture and thought process. If we see that Bajaj and Hero Honda has produced a very good link with the Indian family and customers can easily recall their Ads by well know punch lines like HAMARA BAJAJ or HERO HONDA DESH KI DHADKAN-DHAK DHAK. Yamaha is also focusing on this as we can see the AD of YAMAHA ALBA. An Indian consumer irrespective of their income level has a soft corner for traditions and culture of India. Hence, all companies including market leaders like Hero Honda and Bajaj capitalize on this behavior of customers and design their ad campaigns keeping India in mind. * YOUTH ORIENTED PROMOTION: Yamaha claims that they target the customers of age group 18-25 but their ad never represents this so they should make such kind of AD where youth should taken in as centre of attraction. They should do this earliest to capture the market because vast majority of people depending on ads and friends as their chief sources of information about the products. AGGRESSIVE SELLING: The Company should follow an aggressive selling concept. A non-aggressive selling concept which is clearly visible in its advertising campaign which does not hit on the customer rather aims to provide information in a subtle manner. These days they have hit on the right target as we can prove through our survey that people who purchased YAMAHA FZS, 54% people have seen the TVCF of Yamaha before purchasing the bike. Emotion al advertising which is the norm in India and which is very successful is not followed. INDIAN BRAND AMBASSADOR: The Company’s brand ambassador is VALENTINO ROSSY earlier we had JOHN ABRAHAM too but now YAMAHA does not have any Indian brand ambassador as compared to its competitors like Hero Honda who have Hrithik Roshan doing their ads and M. S. Dhoni doing the job for TVS. It is necessary for Yamaha to have a brand ambassador from India to connect with the Indian customer. * VARIETY IS NEEDED TO BE PROVIDED: Yamaha at the moment has a very weak product portfolio and its products are not that visible in the market or displays in dealerships except the Gladiator and now R15. The lack of product range visibility in dealerships and in the media and advertisements is adversely affecting the brand of Yamaha. If a customer want to switch from one bike to another Yamaha is not providing them options so here Yamaha should work to maintain their loyal customers. Yamaha should maintain and produce the bikes in quarterly or half yearly so that customers can avail options. * BRAND EXPOSURE SHOULD BE INCREASED OR TO TAP THE NICHES : There is a large market of unsatisfied customers in India. This effort would be in the direction to capture the unsatisfied customers and who are willing to change their brands on bike replacement. * FOCUSSED ADVERTISEMENT ON PRODUCT USP: The maximum demand among customers constituting the target market of India Yamaha Motors is for the power and style features of bikes. Hence, the company should produce products keeping the above factors in mind. CONCLUSION From the customers survey and desk research we conclude that:We are confident that we will continue getting technology from Yamaha , for its part, has also made similar statements. However, industry analysts do have doubts. Says an industry analyst, Yamaha’s track record in India does lead to some apprehensions. An analysis of Yamaha’s past tie-ups in India would prove so. This does throw up some questions with regards to the path ahead for Yamaha. These examples prove that Yamaha has always wanted to have its own entity, says another analyst. Most of the customers of Yamaha belong to congested areas. They mostly belong to middle class and are mostly officials/ executives. Thus, we conclude client has targeted the right segment . From the findings we conclude that a customers while purchasing a car, customers takes into consideration mainly fuel efficiency, good looks, low maintenance cost and reliability. The main competitors of Yamaha are bajaj Honda and herohonda The consumer preference basically depends upon wider network and better services. Customers are influenced more to buy a product by advertisements rather than dealer friend’s or family recommendations BIBLIOGRAPHY BIBLIOGRAPHY 1) Phillip Kotler; Principles of marketing, 7th Edition; Pearson Publication. ) Saxena and Rajan; Marketing Management; Tata McGraw Hill; 3rd Edition 3) Ramaswami, V. S. and Namakumari, S. ; Marketing Management; Macmillan India; 2002. 4) Batra Satish Kazmi SHH ; Consumer behaviour text cases; 1999. 5) Gupta, S. P. and Gupta, M. P. ; Business Statistics; 14th Edition; Sultan Chand Publications. 6) Robert W and Boockholdt, James L. ; Factors Leading To change in consumer behavior: A Study of Managers Perspectives; Cr eativity Research Journal, 11(4), Page No. 245-307; 1998. ANNEXURES SAMPLE QUESTIONNAIRE QUESTIONNAIRE (For FZ customers) Contact- Place: Model: cc: Date of purchase: 1. Name: 2. Age: 3. Marital status: a) married b) single 4. What is your occupation? a) Student b) Office employee c) Factory employee d) Shop owner e) Business Person f) Other: ________ . Monthly household income: a) Up to Rs. 10,000 b) Rs. 10,001-20,000 c) Rs. 20,001-40,000 d) Rs. 40,001-60,000 e) Rs. 60, 001-80,000 f) Rs. 80, 001-100,000 g) Above Rs. 100,000 6. How did you buy the MC? a) Cash b) Loan [D/P: ] 7. Who paid for your MC? a) Self b) Family c) Others: 8. Did you considered other motorcycle while buying this model? a) Yes b) No 9. Which model did you compare with? Model: cc: 10. Have you seen FZ 16 TVCF? a) Yes b) No 11. Have you seen FZ 16 newspaper advertisement? a) Yes b) No 12. Have you seen FZ 16 magazine advertisement? a) Yes b) No 13. Do you take information from internet blogs? a) Yes b) No Which blog? 14. What was the reason you finally purchased your Bike? a) Style/design b) Mileage c) Resale value d) Reputation of maker e) Riding comfort f) Pick up g) Controllability h) new technology i) Maneuverability j) Riding position k) Quality l) Color/ graphics m) Big vehicle size n) Durability o) Price p) Low maintenance q) After sales support r) others: _______ 5. Please specify your source of awareness for your Bike? a) TVCF b) Newspaper c) Magazine d) Showroom e) Family/Friends f) Mall display g) Road show/Test ride h) Website/Blogs i) Radio j) Hoardings k) Auto expo l) TV news m) Others_______ 16. Do you think Yamaha has improved after FZS and R15? a) Yes b) No 17. How does your friend say to your Motor Cycle? a) Trendy b) Macho c) Stylish d) Low Mileage e) After sales service f) Poor Resale value g) Expensive spare parts h) Others______